Clothes were invented by ancient people for protecting the bodies from climatic conditions. Very hot summer or extremely cool winter weather, precipitations, strong winds and hot sunshine are the main reasons for the human beings to have started to wear clothing items. But primitive clothes of our forefathers have become over the centuries evolved a symbol. There appeared such notion as “fashion clothing”. Different pieces of clothing and accessories became a reliable method to express social position, profession, and economic development of the origin place of the people, nationality, family status, sexual preferences and religious beliefs. In such a way, for most people of the world, clothing has become the most important component of a person image. To wear mens designer clothes for a man is prestigious. A new designer brand called pretty green designer fashion from Liam Gallagher has recently become very popular.
But, to have the ability to understand what a person wants to say with the certain combination of fashion clothing items or clothing accessories he/she wears, other people are to be taught to note and understand the ‘hidden’ signs. It is the cause for the stereotypes to find favorable conditions to appear and spread, though some of them are used not in the right way by those people who try to understand the signs. Taking into consideration on particularities a person has the ability to understand only some messages which the clothing items of a man or a woman puts on are sending. Defining the right meaning of a person’s clothing has become a discipline which assists researchers to understand the meaning of another cultures’ messages.
Fashion clothing industry is one of those, which are always going through great changes. In the recent years these changes include appearance of new trends as for example urban fashion clothing, vintage fashion clothing or fashion clothing items aimed at special groups of customers: fashion maternity clothing or fashion plus clothing. Sticking to one kind of message and trying to understand every fashion clothing change is absolutely wrong. Since the way and the degree at which fashion clothing changes differs between cultures and historic periods, the modern people are to have the ability to get accustomed to constant changing of the fashion clothing principles and spend some part of their time trying to understand the fashion clothing cuts and styles of different generations. If for instance putting on a costume while working was the only possible kind of dress-code for the societies of Western countries, migration of people and national exchange have become the reason for the appearance of new types of possible fashion clothing rules in the business world. The same situation concerns fashion clothing accessories as symbolic signs. While in the past a status of rich person was expressed with the help of jewelry, today it is costly brand men fashion clothing or brand women fashion clothing, that illustrate financial independence.
Contemporary researchers’ thought is that the social meaning of fashion clothing is limited by a person’s comprehending and is still object for inter cultural borders. Attentive researching and continuous cultural migration can be the only methods one has nowadays at his disposal to develop the ability to understand fashion clothing messages correctly.